Potenza Medica Ltd. started as a specialised distributor for fertility products. It was the strategy of our company to provide services in order to ensure stable revenue growth, while at the same time developing its own proprietary technologies, in order to generate much greater returns for the company. Working with fertility specialists on a daily basis, we discuss on the needs in fertility medicine with needs of infertile patients in the main focus. With close cooperation with fertility specialists, we developed 4 inovative products to TRL5-TRL6, which, when finished, will be resolving specific under-adressed problems of infertile patients. Our vision is to become a globaly recognised producer of innovative fertility products. Having rich in-house experience from research, regulatory and pharmaceutical sales, already developed sales channels and wide range of important contacts, we stay prepared for quick development of the company, while focusing on fund raising.